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HR IS digital (03). - The era of the employee

The era in which HR was simply regarded as an administrative department is far behind us. Today, the employee is the center of the HR strategy of organizations. This paradigm shift is not only a natural evolution, but also a necessary adaptation to the rapidly changing business and social context. In this chapter we explore why the employee is at the center of modern HR practices and how this shift is being driven.

loopbaan assertieveling

The shift

The evolution of HR towards putting the employee at the center is not purely coincidental. It arises from a combination of factors and trends that have shaped the labor market and employee expectations in recent decades.

Scarce Talent

High-quality talent has become scarce in many sectors. Competition to attract and retain the best employees is fierce. Organizations must distinguish themselves and become attractive employers to compete in the talent search.

The Digital Age

The rise of digital technology has changed the way people work and communicate. Employees now expect flexibility, mobility and seamless digital experiences in the workplace.

Employer Branding and Recruitment Marketing

Organizations have realized that building a positive employer reputation (employer brand) and actively marketing their vacancies (recruitment marketing) are essential to attract top talent. These practices are inspired by marketing principles and consumer-oriented approaches.

Individualization of the Work Experience

Employees are no longer looking for a one-size-fits-all work experience. They want their work and careers to be tailor-made to meet their individual needs and ambitions.

A Positive Work Experience

Placing the employee at the center means creating a workplace in which employees feel valued, involved and motivated. This goes beyond just meeting professional development needs; it relates to the well-being and personal satisfaction of employees.

Engagement and Productivity

Employees who feel involved are more motivated and productive. They feel connected to the goals of the organization and contribute to its success.


Retaining talented employees is more cost-effective than constantly hiring and training new people. A positive work experience contributes to higher retention rates.

Employer of Choice

Organizations that succeed in providing a positive work experience become employers of choice. This means they have a competitive advantage in attracting top candidates.

Technology as fuel

One of the key drivers behind the shift to the employee-centric approach to HR is technology. Modern HR departments use advanced tools and systems to improve the work experience and increase employee engagement.

Digital Workplace

Digital technology allows employees to work anywhere, anytime, providing flexibility and mobility. This increases employee satisfaction and contributes to a better work-life balance.

HR software and Self-service

HR software solutions automate administrative tasks and provide self-service options to employees. This reduces the administrative burden and allows HR to focus on strategic initiatives.

People Analytics

Data and analytics play a crucial role in understanding employee needs and expectations. People Analytics helps organizations make data-driven decisions to improve the work experience.


In short, placing the employee at the center of HR is a strategic move that enables organizations to attract, retain and motivate top talent. It is an adaptation to the rapidly changing labor market and a recognition of the importance of a positive work experience in the era of digital transformation. Organizations that embrace this approach will thrive in a competitive business environment where talent makes the difference.


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